Research Projects: • Basic Research Project of Liaoning Provincial Department of Education for Universitiesin 2025. • Principal Investigator, Research Project on the Economic and Social Development of Liaoning Province in 2026. • Principal Investigator, Shenyang Social Science Project, Research on the Path and Countermeasures of Digital Reconstruction of Shenyang Agricultural Socialized Service Systemin 2026. Journal Articles: • Geng L, Zhang Y, Liang X,et al. Uncovering the combined effects of behavioral costs, awareness of consequences, and emotional exhaustion on farmers' behavioral intentions to recycle agricultural waste[J]. Humanities & Social Sciences Communications,2025, 12(1): 1787. • Geng L, Li Y, Zhang Y, et al. Advancing tourism recovery through virtual tourism marketing: an integrated approach of uses and gratifications theory and attachment to VR[J]. Current Issues in Tourism, 2023: 1-17. • Geng L, Yan S, Lu Q, et al. A Rural Land Share Cooperative System for Alleviating the Small, Scattered, and Weak Dilemma in Agricultural Development: The Cases of Tangyue, Zhouchong, and Chongzhou[J]. Agriculture, 2023, 13(9): 1675. • Geng L, Zhang Y, Hui H, et al. Dynamic evolution of urban ecosystem carbon storage and its vulnerability based on Major Function Oriented Zone Planning[J]. Land, 2023, 12(8): 1563. • Geng L, Xue Y*. Promoting ICT adoption in rural entrepreneurship: more neighbourhood effect or more institutional incentives?—Empirical evidence from China[J]. Journal of International Development, 2023:1-19. • Geng L, Hui H, Liang X, et al. Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs[J]. SAGE Open, 2023, 13(3): 21582440231197112. • Geng, L,Li, Y, Xue, Y*. Will the Interest Triggered by Virtual Reality (VR) Turn into Intention to Travel (VR vs. Corporeal)? The Moderating Effects of Customer Segmentation. Sustainability 2022, 14(12), 7010 Academic Reports on Conferences • Geng L,Peter Taylor, Zhu L,Xue Y,Beyond Aggregation to Integration: What Enhances the Collective Action Capacity of Rural Industrial Clusters in China, paper presented at The International Association of the Study of the Commons 2025 conference (IASC 2025)，June 2025, University of Massachusetts, Massachusetts, USA • Geng L, Zhang Y, Liang X,et al.,Valuing the power of behavioral costs and emotional resources in agricultural waste recycling behavior ---An insightful study segmenting different cost behaviors, paper presented at 2023 International Conference on Resource Sustainability(icRS 2023)，August 2023, Surrey, England (Resources). • Geng L, Hui H, Xue Y,Understanding the intention to adopt information and communication technology (ICT) in rural entrepreneurship: An extended model of TAM, paper presented at International Conference ofU.S.-China Agriculture Deep Dive: Rural Development,November 2021. Beijing, China. |
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