PANG Ming

Position & Title

Assistant Professor

Highest Degree

Ph.D. in Management

Courses Taught

• Course 1: Marketing Theory and Practice

• Course 2: International Business Management

• Course 3: Ethics and Sustainability

Selected Research Outputs

Journal Articles:

• Pang, M., Huo, C., Wang, X.et al. (2026). The strategic interplay of market orientation and digital transformation: Empirical insights from textual analysis.Long Range Planning, 102604.

•Pang, M., Huo C., Wang, X.et al. (2025). Brand orientation and firm innovation quality: The moderation role of AI development and government subsidies.Journal of Brand Management.

• Guo, Y., Zhao, C.,Pang, M^*.(Corresponding author), & He, D. (2026). Market orientation and green innovation: Empirical evidence from double machine learning.Journal of Innovation & Knowledge,13, 100933.

Contact

Email: pangming@lnu.edu.cn