WANG Xiaorui

Date: 16-09-2026

Academic Interest / Research Area

Green Innovation, Digital Marketing, Consumer Behavior

Category

Details

Position & Title

Lecturer, Director of the Research Center for Sustainability and Accounting

Highest Degree

Ph.D. inBusiness Management,LiaoningUniversity, 2025.

Courses Taught

Undergraduate:My Business Future

Selected Research Outputs

Research Projects:

• PrincipalParticipant, “Research on the Mechanism and Strategies of China's Manufacturing Industry Chain Reconstruction under the New Development Pattern,” funded by the National Social Science Fund of China (2021-2026).

Journal Articles:

•Pang, M., Huo, C*., Wang, X., & Malik, T. H. (2026). Thestrategicinterplay ofmarketorientation anddigitaltransformation: Empiricalinsights fromtextualanalysis.Long Range Planning, 102604.

•Pang, M., Huo, C*., Wang, X., & Malik, T. H. (2025). Brand orientation and firm innovation quality: the moderation role of AI development and government subsidies.Journal of Brand Management, 1-22.

•Huo, C., Wang, X*., Sadiq, M. W., & Pang, M. (2023). Exploring factors affecting consumer’s impulse buying behavior in live-streaming shopping: An interactive research based upon SOR model.SAGEOpen,13(2), 21582440231172678.

•Wang, X., & He, D. (2024). Progress in network orchestration research and future prospects: a bibliometric analysis.Kybernetes, 53(12), 5358-5377.

•Zhang Q., & Wang, X. (2020). Factors influencing employment rate and mobility of science and engineering and economics and management graduates in northeast China: An examination.Sage Open,10(2).

•Zhang, Q., Wang, X., Huo, C., &Wang,S. (2023). A study on the optimal shareholding proportion of the controlling shareholders in the competitive mixed‐ownership enterprises: Evidence from Chinese listed companies.International Finance,26(2), 208-224.

Books/Translations:

•Wang,X. (Forthcoming). From Market Orientation toFirms’ Digital Transformation: Driving Mechanisms, Implementation Paths and Multi-Dimensional Evidence. Economic Science Press.

Selected Teaching Achievements

Teaching Projects:

• PrincipalParticipant, “Research on the Cultivation Path of Future Business Talents with Integrated Five-Aspect Education and Business Innovation Synergy,” Liaoning Provincial Education Department Teaching Reform Project (2026-2028).

Student Supervision:

• Supervised12undergraduate students’ theses

Contact

Email:wangxiaorui@lnu.edu.cn

Contact Us

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Phone: 62602070  62602050  62602020

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